Global Aquaculture Advocate Website To Launch In October
Since 1998, the Global Aquaculture Advocate has been a trusted source of information on responsible aquaculture. It will continue to be for years to come with the October 2015 launch of a new Advocate website, advocate.gaalliance.org, featuring a variety of production-, supply- and market-related aquaculture news.
The new Advocate website will blend the best of the 17-year-old bimonthly print publication with the timeliness, convenience and interactivity of a digital publication.
Advocate content will be updated weekly and accompanied by a weekly e-newsletter and a monthly, summary-style e-newsletter. The website will feature the production-centric content traditionally found in the print publication, in addition to supply- and market-related content. The site will also feature a variety of visuals — infographics, charts and graphs and videos — giving readers a more interactive experience.
Additionally, Advocate content will be categorized by theme, allowing readers to customize content by relevance. The seven categories are: animal health and welfare, environmental and social responsibility, feed sustainability, investment, marketplace, leadership and innovation, and consumer education.
Longtime Advocate Editor Dr. Darryl Jory will continue to regularly contribute to the publication as editor emeritus. James Wright, who was hired by GAA in early July, will oversee the day-to-day operation of the new Advocate website as editorial manager. The site — which is being developed by Visible Logic Inc. of Portland, Maine, USA, the same company that built the new GAA and Best Aquaculture Practices sites — is due to launch on Oct. 1.
The new Advocate website will be free to access, though readers will be limited to five articles per month; GAA membership will be required for unlimited access. Select articles will be translated from English to Spanish, Chinese and other languages. The transition from print to digital is in line with GAA’s mission of advocating, educating and demonstrating responsible aquaculture practices to feed and employ future generations.
Since 1997, GAA has been committed to advancing responsible aquaculture practices, advocating for the industry through well-founded science and growing a sustainable global seafood supply by working with all aquaculture stakeholders on practical solutions that can be implemented quickly and continuously improved.
As a result of the transition from print to digital, the November-December 2015 edition of the Advocate will be the last print publication.
For more information on the new Advocate website, including advertising opportunities, download GAA’s 2016 media kit.
Follow the Advocate on Twitter at @GAA_Advocate.
The Global Aquaculture Alliance is an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood.