TRENDS IN BUSINESS-TO-BUSINESS E-COMMERCE
Online business-to-business seafood sales represent a small but fast growing segment of the global seafood trade. At the cusp of the movement is Gfresh, an online seafood marketplace launched in 2014. Gfresh’s Anthony Wan will talk about the challenge of introducing a new avenue for fresh and live seafood sales, helping buyers and sellers connect online and the opportunity that it presents to small producers that have traditionally struggled to break into international markets.
Session type: Presentation
Time: Wednesday, Sept. 21, 11:45 a.m. – 12 p.m.
Place: Grand Ballroom, 4th floor, White Swan Hotel
Helen Gao is the head of the Gfresh international business development team. Her major focus is to develop partnership with producers, exporters, certification associations and stakeholders in the supply chain of seafood resources from around the world, and contribute to expand Gfresh’s online B2B marketplace to include China mainland, Hong Kong and other global markets. Prior to joining Gfresh in 2015, Helen spent more than 12 years in the branding and marketing field in greater China and Southeast Asia to serve multi-national FMCG and foodservice brands.