TRENDS IN BUSINESS-TO-BUSINESS E-COMMERCE
Global online retail sales amounted to $581.61 billion in 2015, surging 33.3% from the previous year, and Chinese consumers already represent almost half of that, according to Forbes magazine. E-commerce provides a tremendous opportunity as a growth vehicle for seafood sales, particularly in China, where the volume of online sales now exceeds that in the United States. Clark Meng of JD.com, China’s largest business-to-consumer online retailer by transaction volume and revenue, will talk about what seafood buyers for e-commerce platforms look for in seafood suppliers and the how online shoppers — many of which are young, urban and highly educated — are changing the way seafood is marketed.
Session type: Presentation
Time: Wednesday, Sept. 21, 11:45 a.m. – 12 p.m.
Place: Grand Ballroom, 4th floor, White Swan Hotel
Mr. Clark Meng is general manager of project development in the Fresh Business Unit at JD.com, China’s largest business-to-consumer online retailer by transaction volume and revenue. He is responsible for innovation project, management of strategic suppliers, synergy with invested partners, global resources and overseas media for the Fresh Food Division. Previously, he worked at Walmart China for 17 years and Amazon for two years, focusing on merchandise management, including merchandising, category planning, strategic supplier development and pricing strategy. He graduated from Tangshan University and got his EMBA from CEIBS (China Europe International Business School).