The Best Aquaculture Practice’s (BAP) market development team wrapped up a two-week trip to Asia in mid-September that started with Seafood Expo Asia in Hong Kong and ended with meetings in Beijing, China.
The purpose of the trip—led by Carson Roper, BAP’s international business development manager, and Jane Bi, BAP’s market development manager for Asia—was to foster existing relationships and build new relationships with companies and organizations vital to growth of Asia’s seafood marketplace. (This is part one of a two-part installment chronicling the journey.)
The trip began with Seafood Expo Asia at the Hong Kong Convention & Exhibition Centre from Sept. 2 to 4. There, Roper and Bi met with a number of BAP supporters from Hong Kong, Vietnam, Malaysia, China (Guangdong province) and Ecuador. Santai Eco, a Hong Kong-based company, produces Jade perch from a BAP-certified facility. Bi and Roper toured Hong Kong retail outlets and were pleased to find BAP-labeled Santai Eco product selling locally (pictured at right).
Canadian salmon producer Cooke Aquaculture was also among the exposition’s exhibitors.
The company’s True North Salmon division is qualified to offer three-star BAP Atlantic salmon, as its processing plant, farms and feed mills are BAP certified. Bi and Roper explored opportunities in the Asian marketplace with Director of Marketing Andrew Lively (pictured at left with Roper) and Director of Business Development Adam Kennedy.
Roper and Bi wrapped up the Hong Kong trip with a visit to Pacific Andes, where they met with Jacqui Dixon, group corporate social responsibility and sustainability manager, and Duncan Tang, manager of the fine foods unit trade department, to discuss sustainability, responsible aquaculture and the BAP certification scheme.
Roper and Bi extend their thanks to the Diversified Communications staff for their hard work in conjunction the company’s sixth annual Seafood Expo Asia.