Feeding the World Through Responsible Aquaculture
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GOAL 2015


Make your mark on greater aquaculture production and sustainability by joining the 400-plus seafood professionals and thought leaders from around the world who attend the Global Aquaculture Alliance’s annual GOAL (Global Outlook on Aquaculture Leadership) conference. Established in 2001, GOAL is a unique, once-a-year opportunity to connect the supply side to the marketplace. Keynoting the four-day conference (and pictured below from left to right) are Cermaq CEO Jon Hindar, High Liner Foods Chairman Henry Demone, celebrity chef and author Barton Seaver, and Ned Bell, executive chef of YEW Restaurant + Bar/Four Seasons Vancouver. GOAL 2015 will be held at the Four Seasons Hotel in Vancouver, British Columbia, Canada, from Oct. 26 to 29, 2015. The room rate is CAD $195. Book your room now before the room rate expires Sept. 18 GO-green

Conference Program

jonhinder  henrydemone  bartonseaver  nedbell

Day 0, Monday, Oct. 26, 1-4:30 p.m., Arbutus Room

Zone Management More

Peter Marshall, CEO, RS Standards
Anton Immink, Global Aquaculture Director, Sustainable Fisheries Partnership
Jon Grant, Professor, Dalhousie University; NSERC-Cooke Industrial Research Chair in Sustainable Aquaculture
Gregg Small, VP-Technical Services and Sustainability, Rubicon Resources
Jonathan Shepherd, Consultant (Retired Director), Omega Protein
Adolfo Alvial, AAA Consultancies (Chile)

Day 1 Morning Plenary, Tuesday, Oct. 27, 8 a.m.-1 p.m., Park Ballroom

Opening Remarks More

Wally Stevens, Executive Director, Global Aquaculture Alliance

Welcoming Address More

Matthew King, Deputy Minister, Fisheries & Oceans Canada

Keynote Address #1 More

Jon Hindar, CEO, Cermaq

Animal Health & Welfare More

Abu Bakar Ibrahim, CEO, Blue Archipelago Berhad

Zone Management More

Peter Marshall, CEO, RS Standards

Antibiotic Use in Aquaculture More

Speakers to be determined

Global Shrimp Production Data & Analysis More

James Anderson, Director, Institute for Sustainable Food Systems and Professor, Food & Resource Economics, University of Florida

Global Finfish Production Data & Analysis More

Ragnar Tveteras, Professor, Head of Center of Innovation Research, University of Stavanger

Marketplace Roundtable #1 More

Charlotte Maddocks, Aquaculture Manager, Tesco
Huw Thomas, Fisheries and Aquaculture Manager, Morrisons
Josanna Busby, Seafood Category Manager, Delhaize USA
Steve Disko, Seafood Category Manager, Schnucks Markets
Charlie Lousignont, Senior VP-Supply Chain Management, Brinker International
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Day 1 Afternoon Breakouts More

British Columbia Salmon Farmers Association: Presentation of Sustainability Report, 2:30-3 p.m., Park Ballroom

National Fish & Seafood’s “Catch the Wave” Event (Private — Invitation Only), 3 p.m., Oak Room; for more information, contact Nancy Peterson at npeterson@nationalfish.com

Responsible Aquaculture Foundation: Development of an Online Animal Health & Welfare Management Curriculum, 3-5 p.m., Park Ballroom

Day 2 Morning Plenary, Wednesday, Oct. 28, 8 a.m.-1 p.m., Park Ballroom

Keynote Address #2 More

Barton Seaver, Chef, Author, Sustainable Seafood Advocate
Ned Bell, Executive Chef, Four Seasons Vancouver & YEW Restaurant + Bar, Founder, Chefs for Oceans

Consumer Education More

Presentation: Matt Brooker, Senior Category Manager, The Fishin’ Company — GAA-The Fishin’ Co. consumer survey results
Panel: Barton Seaver,  Chef, Author, Sustainable Seafood Advocate
Ned Bell, Executive Chef, Four Seasons Vancouver and YEW Restaurants + Bar, Founder of Chefs for Oceans
Ann-Marie Copping, Ocean Wise Program Manager, Vancouver Aquarium
Jennifer McGuire, MS, RD, Manager of Nutrition Education, National Fisheries Institute
Joanne Sasvari, Vancouver-based independent food writer
Moderator: Steven Hedlund, Communications Manager, Global Aquaculture Alliance

Social License, Community Relations & Government Support For North American Aquaculture More

Panel: Randy Rhodes, President, Harvest Select Catfish
Stewart Hawthorn, Managing Director, Grieg Seafood BC Ltd.
Stephen Stewart, Co-Owner, Confederation Cove Mussel Co.
Cesáreo Cabrera Villela, Maricultura del Pacifico
Perry Raso, Owner, Matunuck Oyster Farm & Bar
Michael Rubino, Director of the Aquaculture Office, National Oceanic and Atmospheric Administration (United States)
Moderator: James Wright, Editorial Manager, Global Aquaculture Alliance

Marketplace Roundtable #2 More

Stuart Smith, Senior Technical Manager-Seafood, COOP Stores
Marie Zhang, Chief Food Innovation Officer and Senior VP, Long John Silver’s
Scott Williams, Associate VP Quality Assurance and Environmental Stewardship, BJ’s Wholesale Club
Lee French, VP-Seafood Merchandising, Price Chopper
Kendrick Repko, Social Compliance Manager, Ahold USA
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Social Responsibility More

Libby Woodhatch, Head of Advocacy, Seafish’s Responsible Fishing Scheme
Aurora Alifano, Project Manager, FishWise

Marketplace Roundtable #3 More

Patrick Blow, Aquaculture Advisor, Marks & Spencer
Mike Berthet, Fish and Seafood Director, M&J Seafoods/Fresh Direct
Jorge Hernandez, Senior VP-Food Safety and Quality, U.S. Foods
Rob Cumine, Agriculture Manager, Coles Supermarket
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Day 2 Afternoon Breakouts More

Consumer Education Q&A, 3-5 p.m., Park Ballroom

Social Responsibility Q&A, 3-5 p.m., Room to be determined

Day 3 Morning Plenary, Thursday, Oct. 29, 8 a.m.-1 p.m., Park Ballroom

Keynote Address #3 More

Henry Demone, Chairman, High Liner Foods

Aquaculture’s Role in Global Protein Requirements More

Jessica Rosen, Senior Sustainability Advisor, Forum for the Future

Impact of Global Agriculture Trends on Aquaculture More

Steve Hart, VP of Education & Outreach, Global Aquaculture Alliance

Role of Foundations in Aquaculture Improvement More

Aldin Hilbrands, Director of Aquaculture, IDH The Sustainable Trade Initiative

Role of First Nations in Aquaculture More

Laurie Jensen, Communications and Corporate Sustainability Manager, Cermaq Canada
Representative of Ahousaht First Nation

Marketplace Roundtable #4 More

Chris Brown, Senior Director-Sustainable Business, ASDA
David Wier, Seafood Buyer, Meijer
Carl Salamone, VP-Seafood Sustainability, Wegmans Food Markets
Brett Patience, National Seafood Development Manager, Bidvest Australia
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Presentation of Lifetime Achievement Award More

Recipient to be determined

Presentation of Global Aquaculture Innovation & Leadership Award
*Sponsored by Preferred Freezer Services More

Recipient to be determined

Aquafeed Sustainability More

Hugo Contreras Mayagoitia, Managing Director-Aquaculture Division, Feed and Nutrition Business Unit, Cargill
Gorjan Nikolik, Senior Analyst, Rabobank

Marketplace Roundtable #5 More

Laky Zervudachi, Group Sustainability Director, Direct Seafoods/Bidvest
Robert Fields, Senior Merchandise Director-Fresh Meat, Seafood and Deli, Sam’s Club/Wal-Mart Stores
Joe Zhou, Senior Director-Supply Chain, Red Lobster Seafood Company
Ally Dingwall, Aquaculture and Fisheries Manager, J Sainsbury
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Closing Remarks More

Travis Larkin, President and Owner, The Seafood Exchange

Introduction to GOAL 2016 More

Speaker to be determined

New to GOAL? View presentations and videos of past conferences GO-green


GOAL sponsorship is an ideal opportunity for you to increase your visibility by demonstrating your support for responsible aquaculture. There are five sponsorship levels. To capitalize on this unique opportunity to reach a cross section of representatives from industry, retail and foodservice, government, academia and the NGO community, view the GOAL 2015 sponsorship opportunities and contact GAA Relationship Manager Sally Krueger at +1-314-780-1444 or sally.krueger@gaalliance.org.


Dining out while in Vancouver? Here’s a list of the city’s best restaurants. Here’s a list of the city’s best restaurants within walking distance from the Four Seasons. Here’s a list of the city’s best restaurants for under $30 per person. And here’s a list of the city’s best restaurants for groups.


Industry tours are scheduled for Monday, Oct. 26, and Friday, Oct. 30. To sign up, contact GAA Communications Manager Steven Hedlund at +1-207-517-2191 or steven.hedlund@gaalliance.org.

Monday, Oct. 26
Screen Shot 2015-06-10 at 3.16.21 PMNorthern Divine Caviar/Target Marine Hatcheries
Sechelt, British Columbia

Northern Divine Caviar is crafted by Target Marine Hatcheries, Canada’s only producer of certified organic farmed Fraser River white sturgeon. The tour of the company’s land-based aquaculture facility includes a caviar tasting. The facility is located about 75 kilometers north of downtown Vancouver. The tour, which includes shuttle and ferry service, departs from the Fours Seasons about 6 a.m. and returns at about 2 p.m. The tour can accommodate a maximum of 21 people. To sign up, email steven.hedlund@gaalliance.org.

Monday, Oct. 26
Screen Shot 2015-04-02 at 9.20.38 AMAlbion Fisheries Ltd.
Richmond, British Columbia

Albion Fisheries is western Canada’s largest seafood distributor. The half-day tour is of the company’s processing and distribution facility. It departs from the Four Seasons in the morning and includes shuttle service. The facility is located about 14 kilometers south of downtown Vancouver. The tour, which includes shuttle service, departs from the Fours Seasons about 8:30 a.m. and returns at about 1:30 p.m. To sign up, email steven.hedlund@gaalliance.org.

Monday, Oct. 26
Capilano River Hatchery
North Vancouver, British Columbia

The Capilano River Hatchery was built in 1971 to strengthen declining salmon stocks. The current facility was constructed around an existing concrete river weir, fishway and water supply. The weir diverts adult salmon up the fishway to the capture trap. Immediately downstream you can witness migrating adults pass the fishway’s plexiglass windows. Adjacent to the fishway viewing windows is one of the adult holding ponds with plexiglass viewing windows. Two one-hour tours are scheduled, departing from the Four Seasons at 9:30 a.m. and again at 2:30 p.m. The tour includes shuttle service. To sign up, email steven.hedlund@gaalliance.org.

Friday, Oct. 30
Cermaq Canada
Campbell River, British Columbia

Hosted by Cermaq Canada, a leading British Columbia salmon producer, and the B.C. Salmon Farmers Association, the full-day tour is of the Cermaq’s Brent Island salmon farm site, the first salmon farm to earn Best Aquaculture Practices certification in late 2011. The tour, which includes shuttle and ferry service, departs from the Four Seasons about 5:30 a.m. and returns at about 7 p.m., so participants are encouraged to plan accordingly. To sign up, email steven.hedlund@gaalliance.org.