Feeding the World Through Responsible Aquaculture
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GOAL Conference

GOAL 2016_FINALThank you to the more than 430 seafood professionals who attended the Global Aquaculture Alliance’s GOAL 2015 conference at the Four Seasons Hotel in Vancouver, British Columbia, Canada, from Oct. 26 to 29. GOAL 2016 will be held in Guangzhou, China. Dates and venue to be announced soon.

Keynoting GOAL 2015 was (from left to right) Cermaq CEO Jon Hindar, High Liner Foods Chairman Henry Demone, chef and author Barton Seaver, and Ned Bell, executive chef of YEW Restaurant + Bar/Four Seasons Vancouver.

jonhinder  henrydemone  bartonseaver  nedbell

Conference Program

Download a PDF of the conference program. GO-green

Day 0, Monday, Oct. 26, 1-4:30 p.m., Arbutus Room

Zone Management More

Adolfo Alvial, CORFO (Chilean Economic Development Agency)
Jon Grant, Professor, Dalhousie University; NSERC-Cooke Industrial Research Chair in Sustainable Aquaculture
Anton Immink, Global Aquaculture Director, Sustainable Fisheries Partnership
Jonathan Shepherd, Director, Bluetail Consulting
Patrick White, Senior Consultant, Akvaplan-niva
Moderator: Peter Marshall, CEO, RS Standards
Welcome Reception, 6:30 p.m., Pavillon I & II, Four Seasons

Day 1 Morning Plenary, Tuesday, Oct. 27, 8 a.m.-1 p.m., Park Ballroom

Opening Ceremony & Blessing, 8-8:15 a.m. More

Chief Maurice Nahanee & The Chinook Song Catchers of the Squamish Nation

Opening Remarks, 8:15-8:30 a.m. More

Wally Stevens, Executive Director, Global Aquaculture Alliance

Welcoming Address, 8:30-8:45 a.m. More

Rebecca Reid, Pacific Regional Director General, Fisheries & Oceans Canada

Keynote Address #1, 8:45-9:15 a.m. More

Jon Hindar, CEO, Cermaq AS

Issues & Solutions: Disease, Food Safety & Feed, 9:15-10:15 a.m. More

Robins McIntosh, Senior Vice President, Charoen Pokphand Group Co. Ltd.
Abu Bakar Ibrahim, CEO, Blue Archipelago Berhad
Hugh Mitchell, Owner, AquaTactics Fish Health
Kevin Fitzsimmons, Professor, Extension Specialist and Research Scientist, University of Arizona
Moderator: George Chamberlain, President, Global Aquaculture Alliance

Zone Management, 10:15-10:30 a.m. More

Peter Marshall, CEO, RS Standards

Break, 10:30-11 a.m.
SPONSOR: National Fish & Seafood

Global Shrimp Production Data & Analysis, 11-11:30 a.m. More

James Anderson, Director, Institute for Sustainable Food Systems and Professor, Food & Resource Economics, University of Florida

Global Finfish Production Data & Analysis, 12-12:45 p.m. More

Ragnar Tveteras, Professor, Head of Center of Innovation Research, University of Stavanger

Marketplace Roundtable #1, 12-12:45 p.m. More

Josanna Busby, Seafood Category Manager, Delhaize USA
Steve Disko, Seafood Category Manager, Schnucks Markets
Charlie Lousignont, Senior VP-Supply Chain Management, Brinker International
Joann Simon, Category Buyer Dairy for Poultry and Seafood, Whitbread
Huw Thomas
, Fisheries and Aquaculture Manager, Morrisons
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Empowering Consumers to Eat Seafood, 12:45-1 p.m. More

Linda Cornish, Executive Director, Seafood Nutrition Partnership

Lunch, Pavilion I & II, 1-2:30 p.m.
SPONSOR: Beaver Street Fisheries

Day 1 Afternoon Breakouts More

SPONSORED: British Columbia Salmon Farmers Association: Presentation of Sustainability Report, 2:30-3 p.m., Park Ballroom

SPONSORED: National Fish & Seafood’s “Catch the Wave” Event, 3 p.m., Oak Room; invitation only, contact Nancy Peterson at npeterson@nationalfish.com

Responsible Aquaculture Foundation: Development of an Online Animal Health & Welfare Management Curriculum, 3-5 p.m., Park Ballroom

Best Aquaculture Practices Open Meeting, 2-3 p.m., Room to be determined
Dan Lee, Standards Coordinator, Best Aquaculture Practices

Update on iBAP Improvement Program and IDH Support for Supply Chain Improvement, 3-4:30 p.m., Garibaldi Room
Iain Shone, Development Director, Global Aquaculture Alliance
Michael Tlusty, Director of Ocean Sustainability Science, New England Aquarium
Aldin Hilbrands, Director of Aquaculture, IDH The Sustainable Trade Initiative

Companions’ Vancouver Discovery Tour, 8:45 a.m., buses depart from Four Seasons

Day 2 Morning Plenary, Wednesday, Oct. 28, 8 a.m.-1 p.m., Park Ballroom

Keynote Address #2, 8-8:40 a.m. More

Barton Seaver, Chef, Author, Sustainable Seafood Advocate
Ned Bell, Executive Chef, Four Seasons Vancouver and YEW Restaurant + Bar; Founder, Chefs for Oceans

Presentation of GAA-The Fishin’ Company Consumer Survey, 8:40-9 a.m. More

Matt Brooker, Senior Category Manager, The Fishin’ Company

Consumer Education Roundtable, 9-9:30 a.m. More

Barton Seaver, Chef, Author, Sustainable Seafood Advocate
Ned Bell, Executive Chef, Four Seasons Vancouver and YEW Restaurants + Bar, Founder of Chefs for Oceans
Ann-Marie Copping, Ocean Wise Program Manager, Vancouver Aquarium
Jennifer McGuire, MS, RD, Manager of Nutrition Education, National Fisheries Institute
Joanne Sasvari, Vancouver-based independent food writer
Moderator: Steven Hedlund, Communications Manager, Global Aquaculture Alliance

Social License, Community Relations & Government Support For North American Aquaculture Roundtable, 9:30-10:15 a.m. More

Stewart Hawthorn, Managing Director, Grieg Seafood BC Ltd.
Perry Raso, Owner, Matunuck Oyster Farm & Bar
Randy Rhodes, President, Harvest Select Catfish
Michael Rubino, Director of the Aquaculture Office, U.S. National Oceanic and Atmospheric Administration
Stephen Stewart, Co-Owner, Confederation Cove Mussel Co.
Cesáreo Cabrera Villela, Maricultura del Pacifico
Moderator: James Wright, Editorial Manager, Global Aquaculture Alliance

Marketplace Roundtable #2, 10:15-11 a.m. More

Troy Enz, Director of Purchasing, Darden Restaurants
Lee French, VP-Seafood Merchandising, Price Chopper
Suzanne Lindsay-Walker, Director of Sustainability, Kroger Co.
Kendrick Repko, Social Compliance Manager, Ahold USA
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Break, 11-11:30 a.m.
SPONSOR: China Aquatic Products Processing and Marketing Association

Social Responsibility Roundtable, 11:30 a.m.-12:15 p.m. More

Aurora Alifano, Project Manager, FishWise
Helen Duggan, Head of Responsible Sourcing, Seafish
Phil Gibson, CEO, Resiliensea Group
Patima Tangprachayakul, Manager, Labour Rights Promotion Network
Magdalena Lamprecht Wallhoff, Global Sales & Social Investment, Regal Springs Tilapia
Moderator: Dan Lee, Standards Coordinator, Best Aquaculture Practices

Marketplace Roundtable #3, 12:15-1 p.m. More

Mike Berthet, Fish and Seafood Director, M&J Seafoods/Fresh Direct
Richard Castle, Director of Seafood, Giant Eagle
Scott Williams, Associate VP Quality Assurance and Environmental Stewardship, BJ’s Wholesale Club
Joe Zhou, Senior Director-Supply Chain, Red Lobster Seafood Company
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Lunch (1-2:30 p.m., Pavilion I & II)
SPONSOR: Eastern Fish

Day 2 Afternoon Breakouts More

SPONSORED: China Aquatic Products Processing and Marketing Alliance, “The Path to Responsible Chinese Tilapia Products,” 3-5 p.m., Park Ballroom
Mr. Di Gang, Vice Secretary General, CAPPMA: “Introduction to Chinese Tilapia Producers and Report on China’s Tilapia Industry in 2015”
Mr. Liu Rongjie, CEO, Hainan Xiangtai Fishery Co. Ltd.: “Chinese Tilapia Industry’s Efforts on Dealing with Market Requirements and Challenges”
Ms. Wang Jiao (Josephine Wang), Sales Manager, Hainan Golden Spring Aquatic Products Co. Ltd.: “A Chinese Tilapia Producer’s Seven-Year Experience with BAP”

Consumer Education Q&A, 3-5 p.m., Aspen Room

Social Responsibility Q&A, 3-5 p.m., Oak Room

Gala Reception & Dinner, buses depart from Four Seasons to Grouse Mountain at 5:30-6 p.m.

Day 3 Morning Plenary, Thursday, Oct. 29, 8 a.m.-1 p.m., Park Ballroom

Keynote Address #3, 8-8:30 a.m. More

Henry Demone, Chairman, High Liner Foods

Aquaculture’s Role in Global Protein Requirements, 8:30-8:45 a.m. More

Jessica Rosen, Senior Sustainability Advisor, Forum for the Future

Impact of Global Agriculture Trends on Aquaculture, 8:45-9 a.m. More

Steve Hart, VP of Education and Outreach, Global Aquaculture Alliance

Role of Foundations in Aquaculture Improvement, 9-9:15 a.m. More

Aldin Hilbrands, Director of Aquaculture, IDH The Sustainable Trade Initiative

Role of First Nations in Aquaculture, 9:15-9:30 a.m. More

Laurie Jensen, Communications and Corporate Sustainability Manager, Cermaq Canada
Wally Samuel, Ahousaht First Nation

Marketplace Roundtable #4, 9:30-10:15 a.m. More

Chris Brown, Senior Director-Sustainable Business, ASDA
Brett Patience, National Seafood Development Manager, Bidvest Australia
David Wier, Seafood Buyer, Meijer
Clynn Whitworth, VP of Supply Chain, Rubio’s Restaurants
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Presentation of Lifetime Achievement Award, 10:15-10:30 a.m. More

Bill Herzig, President, Sustainable Strategies & Initiatives

Break, 10:30-11 a.m.

Recognition of Preferred Freezer Services/Global Aquaculture Alliance Summer Internship Project at UMass Dartmouth, 11-11:10 a.m. More

Dr. David Koop, Computer and Data Science Professor, UMass Dartmouth

Presentation of Global Aquaculture Innovation & Leadership Award, 11:10-11:30 a.m.
*Sponsored by Preferred Freezer Services More

Werner Jost, Director, Camanor Produtos Marinhos Ltda.

Fish Feed Sustainability, 11:30-11:45 a.m.
Jesus Zendejas, Director of Aquaculture Technology Development, Cargill

The Appeal of Fishmeal: Fishmeal’s Transformation from a Commodity to a High-Priced, Strategic Protein, 11:45 a.m.-12 p.m. More

Gorjan Nikolik, Senior Analyst, Rabobank

The Future of Fish Feed, 12 p.m.-12:15 p.m. More

Alan Shaw, President and CEO, Calysta

Marketplace Roundtable #5, 12:15-1 p.m. More

Ally Dingwall, Aquaculture and Fisheries Manager, J Sainsbury
Robert Fields, Senior Merchandise Director-Fresh Meat, Seafood and Deli, Sam’s Club/Wal-Mart Stores
Julien Mahieu, Category Manager-Fish, Delhaize
Laky Zervudachi, Group Sustainability Director, Direct Seafoods/Bidvest
Moderator: Peter Redmond, VP of Market Development, Best Aquaculture Practices

Introduction to GOAL 2016, 1-1:05 p.m. More

Mr. Gang Di, Executive Deputy Secretary General, China Aquatic Products Processing and Marketing Association

Closing Remarks, 1:05-1:15 p.m. More

Travis Larkin, President and Owner, The Seafood Exchange

New to GOAL? View presentations and videos of past conferences GO-green


GOAL sponsorship is an ideal opportunity for you to increase your visibility by demonstrating your support for responsible aquaculture. There are five sponsorship levels. To capitalize on this unique opportunity to reach a cross section of representatives from industry, retail and foodservice, government, academia and the NGO community, view the GOAL 2015 sponsorship opportunities and contact GAA Relationship Manager Sally Krueger at +1-314-780-1444 or sally.krueger@gaalliance.org.


Dining out while in Vancouver? Here’s a list of the city’s best restaurants. Here’s a list of the city’s best restaurants within walking distance from the Four Seasons. Here’s a list of the city’s best restaurants for under $30 per person. And here’s a list of the city’s best restaurants for groups.


Industry tours are scheduled for Monday, Oct. 26, and Friday, Oct. 30. To sign up, contact GAA Communications Manager Steven Hedlund at +1-207-517-2191 or steven.hedlund@gaalliance.org.

Monday, Oct. 26

Screen Shot 2015-06-10 at 3.16.21 PMNorthern Divine Caviar/Target Marine Hatcheries
Sechelt, British Columbia

Northern Divine Caviar is crafted by Target Marine Hatcheries, Canada’s only producer of certified organic farmed Fraser River white sturgeon. The tour of the company’s land-based aquaculture facility includes a caviar tasting. The facility is located about 75 kilometers north of downtown Vancouver. The tour, which includes shuttle and ferry service, departs from the Fours Seasons about 6 a.m. and returns at about 2 p.m. The tour can accommodate a maximum of 21 people.

Monday, Oct. 26
Screen Shot 2015-04-02 at 9.20.38 AMAlbion Fisheries Ltd.
Richmond, British Columbia

Albion Fisheries is western Canada’s largest seafood distributor. The half-day tour is of the company’s processing and distribution facility. It departs from the Four Seasons in the morning and includes shuttle service. The facility is located about 14 kilometers south of downtown Vancouver. The tour, which includes shuttle service, departs from the Fours Seasons about 8:30 a.m. and returns at about 1 p.m. To sign up, email steven.hedlund@gaalliance.org.

Monday, Oct. 26
Capilano River Hatchery
North Vancouver, British Columbia

The Capilano River Hatchery was built in 1971 to strengthen declining salmon stocks. The current facility was constructed around an existing concrete river weir, fishway and water supply. The weir diverts adult salmon up the fishway to the capture trap. Immediately downstream you can witness migrating adults pass the fishway’s plexiglass windows. Adjacent to the fishway viewing windows is one of the adult holding ponds with plexiglass viewing windows. Two one-hour tours are scheduled, departing from the Four Seasons at 9:30 a.m. and again at 2:30 p.m. The tour includes shuttle service. To sign up, email steven.hedlund@gaalliance.org.

Friday, Oct. 30
Cermaq Canada
Campbell River, British Columbia

Hosted by Cermaq Canada, a leading British Columbia salmon producer, and the B.C. Salmon Farmers Association, the full-day tour is of the Cermaq’s Brent Island salmon farm site, the first salmon farm to earn Best Aquaculture Practices certification in late 2011. The tour, which includes shuttle and ferry service, departs from the Four Seasons about 5:30 a.m. and returns at about 7 p.m., so participants are encouraged to plan accordingly.